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Recent Assignments


  • Led client team in foundational research (qual. & quant.) regarding private label products

  • Moderated focus groups regarding Corporate Social Responsibility to assist client’s in-store strategy

  • Moderated focus groups to learn about retail loyalty and incentive programs; then brought these to quantitative concept test

  • Performed ethnography in-store regarding new retail technology

  • Performed online research on organics/natural foods
  • Performed online research regarding client and competitive circulars

  • Spearheaded a client’s RFP process for ongoing Customer Satisfaction Study

  • Explored store format concepts with triads

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