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“An Introduction to Shopper Insights Functions”
The Market Research Executive Board reviewed the importance of talking to shoppers in-store. Their research suggested that consumers make approximately 70% of all brand decisions and 60% of all category decisions in the retail environment.

Consider Focus on Research for your next Ethnographic study.
Walking and talking with shoppers will provide you with
reactions and emotions that may not be captured
in a focus group setting.

On March 11, 2007, the NYT had an article entitled, “Knowledge is Power Only if You Know How to Use It”. Though this article concerns technical and social advances, it is also extremely relevant to market research. Expect your researcher to translate knowledge into know-how, and draw conclusions and recommendations that are actionable.

At Focus on Research, our creative tools and analysis
provide insights you can use!

COPY and PASTE:
http://www.nytimes.com/2007/03/11/business/yourmoney/11frame.html?_r=1&oref=slogin